How do we capture emerging issues effectively and feed into the communication and engagement process?
It’s a very difficult task. But it’s the challenge of all types of journalists, not just science communicators, to try to determine what is useful to, and desired by, their readers. We have advantages, though: usually, our sources are eager to share their knowledge and opinions, and don’t try to block coverage or dissemble. Despite the difficulties of public engagement, this gives us a leg up over our colleagues in other democratically important fields, such as politics and business.
– Flora Graham, Science Communicator and Journalist
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